6/20/2007

Pop-Tart Lifestyle Branding

What is our society coming to? A while ago, at a supermarket, I came across a little item... the Pop-Tart carrying case.

I realize this item may seem innocuous to you, but I think this just one more indication that our society is completely obsessed with food. Honestly, how fat are we getting?

Cigarettes, as a vice, have become completely taboo. To the point that we actually care that they're bad for us. There are cities in my great state trying to, or have actually passed bans on the cylindrical little devils. It seems only likely that food has become an acceptable alternative as vice.

As such, it's only going to make sense that Pop-Tart carrying cases (and all food carrying devices, such as paper bags, lunch boxes, and sandwich wrappers) will replace cigarette carrying cases. I hand to you the following example of a social scene in the not too distant future:

Person 1: ''...and that's why I think old people shouldn't be allowed to drive.''
Person 2: ''I can see that argument.'' Person two then pulls out a pop tart carrying case.
Person 2: ''Care for a Pop-Tart?''
Person 1: ''Oh, no, thank you. I don't toast.''

If Kellogg's were smart, it'd include the case with tiny, battery powered toasters for the fattyconsumer on the go. In fact, the toaster could even open up, exactly like an old zippo lighter. Just instead of butane, there'd be two slots with coils inside.

All that's next, I suppose, it Pop-Tarts lifestyle branding, not unlike that of Starbucks.

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